Shakila Esthetic

About

This project is an organic esthetic brand. There were two things that were very important for my client.

First, she wanted the logo to have a girlish and cute theme. To achieve this, I chose three colors: purple, which represents lavender since most of her products use lavender; pink, to give a girlish and soft feeling; and yellow, to bring in an element of nature, sunlight, and an organic vibe. Together, this palette creates both an emotional connection and a sense of balance.

Second, she wanted the logo to clearly show that the brand is organic. Instead of placing a leaf separately, I integrated it into the letter K by removing the stem and replacing it with the leaf. This decision improved the readability of the logo and made the organic element feel like a natural part of the design, not just decoration.

This way, the final logo shows her brand’s feminine, natural, and organic identity while keeping the design clean and professional.